16 April 2008

Cathay Cineplexes Opens in the East!

Having taken the Cathay Cineplex downtown experience to the heartlands of Ang Mo Kio, Cathay Cineplexes now heads to the heartlands East-ward.

Located at Downtown East in Pasir Ris, Cathay Cineplex is housed in NTUC’s new and exciting 24-hour entertainment and leisure mall, E!Hub.

Occupying 25,000sqft on the fourth level of the mall, the six-plex which seats a thousand is built at a cost of S$6 million. The new cineplex will offer the same downtown experience of digital theatre sound, plush seats in stadium-style, late night movies, snack delivery right to the seats and special promotions when it opens on Friday 18 April 2008.

Says Suhaimi Rafdi, Chief Executive Officer of Cathay Organisation Holdings, “This has been an exciting project, our third cineplex in the heartlands. A cineplex completes NTUC’s entertainment concept at E!Hub and we are delighted to be a part of it. We have been doing very well at Cathay Cineplex AMK Hub since it opened in June last year and we believe that Cathay Cineplex Downtown East will be as successful. It has been some time since a new cineplex opened in the East so we are really looking forward to providing the same movie going experience that we offer in the city to the residents in the East.”

With this opening, the Cathay Cineplex Singapore circuit will comprise 41 halls with 8,100 seats while in Malaysia, there are 31screens with 6,340 seats.

Seminars, meetings, dinner movie nights & delivery of tickets
Two cinema halls at the new cineplex will have each seat specially equipped with table tops that are designed for seminars and meetings as well special movie-cum-dinner packages which we will be introducing.  When not required, the table tops fold away neatly and do not interfere with seating comfort.

And as an added service, Cathay Cineplex Downtown East will be providing delivery service of movie tickets to chalet occupants at Costa Sands.

E Cinema
To further whet the appetite of patrons, Cathay Cineplex Downtown East will have an electronically enabled hall, an E Cinema, to showcase alternative entertainment content such as ‘live’ screenings of the American Idol Finals, the Olympics, F1 and the UEFA Euro 2008.

Promotions
Promotions which will be introduced when Cathay Cineplex Downtown East opens include :-
Blockbuster Package at $80.00 (Save $24.50)
10 movie vouchers & 1 complimentary movie pass.

Party-of-4 Movie Deal at $43.60 (Save $10.00)
4 movie vouchers & 2 medium popcorn combo sets.

Student Deal (Exclusively at Downtown East - Save $21.00)
5 movie vouchers & 1 complimentary movie pass valid from Monday to Friday for movies screened before 6pm.

Special deals on flyers with promotional cut-out coupons

  1. Buy 3 tickets & get the 4th one free.
  2. Buy a minimum of 4 tickets on Saturdays & Sundays to enjoy $8 movie ticket rates.
  3. Buy a minimum of 4 tickets purchased from Mondays to Thursdays and pay only $6 per ticket.

Cathay Cineplex Downtown East Facts

Floor Area

25000 sq ft

Interior Designer

RLC Global Archicom Pte Ltd

Screen Sizes

Between 7.20 x 3.08m to 10.76 X 4.59 m

Seating Capacity

From 108 seats to 178 seats

Sound System

Dolby Digital Surround EX and DTS

 

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