9 May 2007

AmBank & Cathay jointly launches first Cinema Co-Brand Prepaid MasterCard - NexG-Cathay Cineplexes Prepaid MasterCard

Today Cathay Cineplexes launches their first cinema co-branded prepaid card, the AmBank NexG-Cathay Cineplexes Prepaid MasterCard in tandem with their One Year Anniversary here in Damansara today.

Each NexG-Cathay Cineplexes Prepaid MasterCard cardholder will enjoy a host of benefits and privileges such as one complimentary movie ticket which can be used immediately for any movie, a birthday treat of one free movie ticket and promo popcorn, 10% off Food and beverages plus RM200 worth of other discount vouchers.

As part of the 1st anniversary celebrations, Cathay also gave away free popcorn and drinks to each patron with a purchased movie ticket. And to top it off, Cathay Cineplex Damansara will be offering 2 free blockbuster tickets to the first 100 who purchase NexG-Cathay Cineplexes Prepaid MasterCard pack.

Jo Lee, Cathay Organisation’s Senior Vice President of Entertainment & Leisure says “We are very pleased to be working with AmBank on the NexG-Cathay Cineplexes Prepaid Mastercard. This serves to enhance the movie-going experience with the various benefits we are offering to the cardholders and also serves to create loyalty in the long term for both organisations”.

The NexG-Cathay Cineplexes Prepaid MasterCard will be made available all Cathay Cineplexes outlets; Cineleisure Damansara, Prangin Mall Penang, City Square Johor Bahru and Kota Kinabalu.

 

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