Friday, 16 September 2005
Set to open its doors in November, E2Max @ Cine-L9 will be the latest and largest e-gaming haven for e-gaming enthusiasts.
Located at Cathay Cineleisure Orchard on level 9, it will offer PC and console stations, private e-gaming rooms, retail and F & B.
The design landscape of E2Max @ Cine-L9 offers potential opportunities to stage international competitions. In addition, the management will work with e-gaming communities to organize leagues and hold events. Design and workshops in conjunction with tertiary institutions will also be in the pipeline.
The arena-style concept of E2Max @ Cine-L9 will house more than 160 PCs and console stations including Xbox, PlayStation as well as internet surfing services. Seamless clusters of smaller arenas will be designated for different genres of games in varying configurations and levels for single or multi-players as well as a specially designed Ladies Arena featuring online MMORPG.
E2Max @ Cine-L9 will also feature 20 enclosed private e-gaming rooms that will offer a full suite of services that include PCs and online games, console games, movie-on-demand on plasma screens as well as food and beverage. In addition to e-gaming, these private rooms may be used for group study or project discussions.
The genre of games available will include action, strategy, role-playing, racing, sports, adventure, simulation as well as games for the young and the young at heart.
E2Max @ Cine-L9 will be the first to acquire movie-themed games. In addition to catching the movies at Cathay Cineplexes, e-gaming enthusiasts will be amongst the first to experience movie-related games such as DOOM, Tom Yam Goong, Harry Potter – The Goblet of Fire, Chronicles of Narnia and King Kong, just to name a few.
At the helm will be staff who are savvy with the tools of the trade. They will be on hand at all times to assist with information or help to navigate. The management also intends to work with PAGI (Parents Advisory Group for the Internet) to ensure that kids enjoy a safe and suitable e-gaming experience. So staffers will lookout for youngsters to ensure this and also place a limit to the number of hours inplay for youngsters.
E-Gamers will be able to acquire the most up-to-date e-gaming paraphernalia under one roof as micro-retail and promotional spaces for high technology gadgets, e-gaming peripherals, equipment and other entertainment-related retail will be available.
Working in collaboration with Motorola, the concept of Entertainment to the Max is taken a step further with the Motorola Moto Music Zone. DJs will spin and play song dedications on weekends, and collaborations with local DJ academies that have aspiring talents may also flaunt their flair for mixing will also be in place.
Rental of e-gaming stations and private rooms are on an hourly basis. Managed by Cathay Cineplexes Pte Ltd, E2Max @ Cine-L9 will operate Sundays to Thursdays from 10am to 3am. On Fridays, Saturdays and Eves of Public Holidays, it will open 24 hours.
Complementing the concept of Entertainment to the Maximum are Cathay Cineplexes’ three cinema halls which will open at a later date to cater to the growing demand of movie-goers.
Electronically enabled, these E-cinema halls will be able to showcase alternative forms of entertainment such as ‘live’ sporting events like the World Cup, EPL and Champions League matches, ‘live’ award ceremonies like the Oscars and Golden Globes and even local entertainment events like the Singapore Idol.
With the opening of these 3 E-Cinemas, Cathay Cineplex Orchard will have 12 screens with 2,135 seats – the largest number of screens under one roof in Singapore.
Says Suhaimi Rafdi, President of Business Operations, "E-gaming has gained immense popularity in Singapore and has entrenched itself into our mainstream culture. With government support, the development into an e-gaming hub is evident with the expansion of many aspects in the industry. The opening of E2Max @ Cine-L9 will have a variety of offerings under one roof; e-cinemas, e-games, a music zone, retail, food and beverage. All designed with the intention to promote a healthy cyber yet competitive e-gaming environment."
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